03 July 2012

Reboot feature: the 2011 NIKE MAG

In September 2011, Nike released a very special limited edition shoe. Only 1500 pairs were released for public purchase. The shoe was the Nike Mag, a replica of the one made famous in 1989's Back to the Future Part II

The 1500 pairs were sold by eBay auction and raised over $4 million, which went to the Michael J. Fox Foundation for Parkinson's Research.

In the movie, the shoes were worn by Marty McFly in the way-off future of...2015. These ones might be a few years early, but we're glad they landed in time for Reboot: Function, Fashion and the Sneaker

You can visit them at the artisan gallery until August 16. Here they are taking a spin on opening night.




video

Photographs and video taken by Leon Fitzpatrick.

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