02 August 2010

Big Picture for Micro Businesses

Craft Australia launched Share Your Stories, a national survey for creative micro enterprise at the State of Design festival in Melbourne.

‘The survey is designed to capture data about the contribution that creative micro enterprises make to the economy ’said Ms Vignando, General Manager of Craft Australia.

She continues, ‘micro enterprises a
re amongst the fastest growing areas of business in this country. The contribution to the economy generated by such industries is not well documented, even less so when it comes to creative industries’.

Craft Australia is the national peak advocacy organisation promoting Australian craft and design practice. The company launched Share Your Stories survey while exhibiting at the Design: Made: Trade fair in the Royal Exhibition Building in Carlton. Craft Australia had an interactive display at Idea Land, a program for peak bodies in the design sector, presented as part of the State of Design festival.

‘The presence of Craft Australia at Idea Land was a very successful way to launch the survey as it engaged the audiences and participants at the Design: Made: Trade fair. The survey is on the Craft Australia website for companies from all over Australia to participate’, said Ms Vignando.

The data from Share your Stories will be summarised and presented as an overall picture of Australian creative micro enterprises. This aggregated data will form the basis of advocacy activity that Craft Australia will undertake to promote this sector.

To take part in the share your stories survey and give your feedback on what it takes to make micro a success, go to http://www.surveymonkey.com/s/MJGSXC2. The survey continues online till 30 August.

Craft Australia was at Idea Land, Design:Made:Trade fair from 15 – 19 July in the Royal Exhibition Building as part of the State of Design festival http://www.stateofdesign.com.au/Public-Events/Idea-Land

The Long Table at Design Made Trade, image by Alexandra Gillespie

Craft Australia stand at Idea Land, Design made Trade, image by Alexandra Gillespie

Share Your Stories survey online, at Idea Land, image by Alexandra Gillespie

For media information and image details contact Catrina Vignando,
General Manager at Craft Australia

T: 02 6273 0088

W: www.craftaustralia.org.au

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